Author Archive

Rescue Gamers at Point of Failure and Be Rewarded

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Mobile Social Gaming: Emotions Drive Engagement At Critical Moments

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MediaBrix: ‘Emotional Breakthrough Moments’ Dramatically Increase Video Ad Views

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MediaBrix Builds Biz Dev Team, Promoting Art Santos and Poaching Appsavvy’s Lo Norona

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Gamer Advertising Goes Emo? MediaBrix Report Shows Strategy Ups Engagement Rates 543 Times Higher

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In-Game Advertising During Breakthrough Moments Dwarfs Facebook Ads in Engagement

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Targeting Emotions Delivers Five-Times Higher Engagement

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Want 543X More Effective Mobile Ads? Here’s How: Rescue Gamers

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Ads Delivered During Rescue, Reward and Encourage Moments Dramatically Spike Engagement Rates Up to 543 Times Higher Than Other Digital Ad Formats

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MediaBrix Bolsters Global Business Development Team

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Automation vs. Innovation: The Matchup That Shouldn’t Exist in Mobile Advertising

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Why Emotional Connections Matter for Digital Brand Marketers

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Changing the Channel: Why Programmatic Isn’t Ready to Deliver What Brand Marketers Want

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Can Programmatic Ad Buying Truly Deliver?

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Study: Most Brands Looking for Deeper Emotional Connections

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Why Digital Marketers Need Couples Therapy

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Successful Mobile Creative Shares Focus on Unification, Utility and Immediacy

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Down on Programmatic

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Marketers Seek Emotional Connections with Digital Branding

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New Survey Reveals 88% of Digital Marketers Would Increase Ad Spend for Digital Branding If They Could Make Emotional Connections With Users

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The Future of Mobile Game Advertising

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MediaBrix Now Natively Supports Intel’s Architecture Including Free-To-Play Games

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Arby’s and MediaBrix Social and Mobile Gaming Advertising Campaign Wins at the 12th Annual Horizon Interactive Awards

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Today’s Burning Question: Reaction to the MRC’s Ad Viewability Decision

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Brand Advertising Performance in Social and Mobile Games Spiked by 30% When Leveraging Emotional Targeting

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MediaBrix says in-game mobile reward ads get over 90 percent engagement rates

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MediaBrix Launches In-Game Ad SDK for Intel’s Latest Platform

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5 Keys to Capitalizing on the Mobile Gaming Phenomenon

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MediaBrix First to Unveil Social and Mobile Gaming Advertising Benchmarks

Today, we’re proud to unveil The MediaBrix Social and Mobile Gaming Report. Over the past six months MediaBrix has compiled benchmark data, resulting in this report and analysis of the performance of social gaming advertising campaigns – including both those…

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Honda Teams with MediaBrix for a Breakthrough Mobile Social Gaming Advertising

MediaBrix is proud to announce that it is working with Honda to create an immersive mobile social gaming advertising campaign as a part of the 2013 Honda Civic launch. The campaign will harness the power of interactive social gaming advertising…

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2013 Social Gaming Trends

Last week, MediaBrix’s Ari Brandt shared his thoughts with Adotas on how social gaming will impact digital advertising in 2013. Not only is social gaming one of the most engaging and popular activities on cross-platform, it is also spreading like…

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MediaBrix Delivers the Best Results in In-game and In-app Brand Advertising. Period.

This week, MediaBrix is proud to announce to unveil the research section of its website. This new exciting website addition showcases real results, highlighting all that social gaming can offer brand marketers. Our campaigns routinely see: Video completion rates  82-86x…

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MediaBrix’s Ari Brandt Predicts our Future

Adotas has been publishing CEO’s 2013 predictions for the advertising industry. Included in the list are the predictions from Ari, Brandt, Co-founder and CEO, MediaBrix (and our fearless leader). Here are Ari’s predictions for the year: “Facebook reports 250 million…

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MediaBrix Offers Industry First Responsive Design Functionality for Immersive, Interactive Ad Units for Social and Mobile

Did you hear the news today? MediaBrix announced the release of the first ever responsive design functionality in immersive ad units for social and mobile apps and games. GamesBeat broke the news in an exclusive story. While a few game…

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Happy Holiday's from TeamBrix!

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People Spend More Time Interacting with Mobile Games Than Other Apps

Every once in a while a chart comes along that really blows our minds. Today, eMarketer published such a chart. According to eMarketer, games make up 43% of time spent on mobile apps worldwide, proving that people spend more time…

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Social media campaigns must align with customer preferences, says eMarketer

A recent eMarketer article discusses how marketers must align their social advertising tactics with consumer preferences. And the research guru has research to prove exactly why. Referencing MediaBrix’s October Harris Interactive survey, eMarketer reveals that 57% of those who had…

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Happy Thanksgiving from MediaBrix!

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MediaBrix Bolsters Regional U.S. Sales Teams

Today, MediaBrix is proud to announce the addition of strategic executives to its regional sales teams. Seth Bacharach joins MediaBrix as the senior director of East Coast sales; Allison Allen joins the company as the director of Midwest sales; Kristen…

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"Ads Disguised as Content Mislead, Annoy," Says eMarketer

Last week, we announced the results of a recent Harris Interactive study that surveyed consumers about their perceptions toward native advertising. We even blogged about it. Today, we’re happy to share that eMarketer published the study, including the above chart….

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Survey Reveals "Native" Ads Can Be Damaging to Brand Trust

MediaBrix today announced survey results that reveal consumers’ perceptions toward ads that attempt to appear as part of the content in any medium (i.e. “native” advertising formats), including in print, on television and on digital, social and mobile platforms. The…

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Social Video Is the Next Wave in Digital Advertising

According to eMarketer, the power of social video represents an evolution in digital advertising. Marketers are starting to move past interruptive pre-roll ad models. They are also adopting longer opt-in videos with built-in sharing capabilities to facilitate cross-platform social sharing,…

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Smartphone users spent the most time per day playing games on their phone

According to eMarketer, smartphone users spent 25.8 minutes per day playing games on their phone. This proves something that the folks at MediaBrix have known for a long time: smartphoners spend far more time engaging with games than with any…

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Tablet market to reach 377 million units by 2016

According to Gigaom, tablets are the next big thing in mobile (duh, no surprise there) and are predicted to sell over 377 million units by 2016. Where users go, ad spending is sure to follow. Here’s an eMarketer chart that…

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Join MediaBrix at GDC Austin – Booth # 801!

Who: Calling all game and app developers! What: The Game Developers Conference Online (GDC Online) is the premier professionals-only event for online, social and cloud gaming. MediaBrix will be there too! Join us at booth # 801. When: October 9-11, 2012…

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What ads work in mobile? Immersive, interactive units

Recently, Facebook’s head of advertising, Carolyn Everson, said, “We basically as an industry took the desktop model and placed it on top of mobile.” Today’s Wall Street Journal offers some of the ingredients that may very well lead any brand…

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Join MediaBrix at Business Insider's Social Media ROI Event!

Who: Industry thought leaders, top brands and social mavens will all attend Business Insider’s Social Media ROI event tomorrow to discuss the role of social media in digital marketing. MediaBrix will be there too! We hope you will join us….

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Lexus and MediaBrix Announce an Industry First Mobile Social Ad Campaign

Today, all Draw Something fans and artists can take part of the launch of the 2013 Lexus ES and the first-ever ES hybrid by creating a Lexus ES specific portrait. For this stunning campaign, MediaBrix, Lexus and Zynga are partnering…

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Digiday Sammy Awards Finalists: MediaBrix, Starcom and Samsung

MediaBrix is thrilled to have been nominated as a finalist for the Digiday Sammy Awards for Best Branded Social Game. For this campaign, MediaBrix partnered with Starcom to help Samsung demonstrate the unique features of its Galaxy Note and to…

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