Author Archive

Today’s Burning Question: Reaction to the MRC’s Ad Viewability Decision

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Brand Advertising Performance in Social and Mobile Games Spiked by 30% When Leveraging Emotional Targeting

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MediaBrix says in-game mobile reward ads get over 90 percent engagement rates

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MediaBrix Launches In-Game Ad SDK for Intel’s Latest Platform

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5 Keys to Capitalizing on the Mobile Gaming Phenomenon

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MediaBrix First to Unveil Social and Mobile Gaming Advertising Benchmarks

Today, we’re proud to unveil The MediaBrix Social and Mobile Gaming Report. Over the past six months MediaBrix has compiled benchmark data, resulting in this report and analysis of the performance of social gaming advertising campaigns – including both those…

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Honda Teams with MediaBrix for a Breakthrough Mobile Social Gaming Advertising

MediaBrix is proud to announce that it is working with Honda to create an immersive mobile social gaming advertising campaign as a part of the 2013 Honda Civic launch. The campaign will harness the power of interactive social gaming advertising…

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2013 Social Gaming Trends

Last week, MediaBrix’s Ari Brandt shared his thoughts with Adotas on how social gaming will impact digital advertising in 2013. Not only is social gaming one of the most engaging and popular activities on cross-platform, it is also spreading like…

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MediaBrix Delivers the Best Results in In-game and In-app Brand Advertising. Period.

This week, MediaBrix is proud to announce to unveil the research section of its website. This new exciting website addition showcases real results, highlighting all that social gaming can offer brand marketers. Our campaigns routinely see: Video completion rates  82-86x…

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MediaBrix’s Ari Brandt Predicts our Future

Adotas has been publishing CEO’s 2013 predictions for the advertising industry. Included in the list are the predictions from Ari, Brandt, Co-founder and CEO, MediaBrix (and our fearless leader). Here are Ari’s predictions for the year: “Facebook reports 250 million…

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