Today we announced our focus on breakthrough moments (BTMs) and unveiled our newest addition to the product suite, Rewards. It is an exciting time for the company and, safe to say, likely the biggest a-ha moment we’ve had at MediaBrix so far.
As the story for realizing the philosophy of breakthrough moments goes, while Ari was storyboarding— figuring out why the successful campaigns were successful—the light bulb came on when realizing what they all had in common: the specific moments they ran.
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Today, we’re proud to unveil The MediaBrix Social and Mobile Gaming Report. Over the past six months MediaBrix has compiled benchmark data, resulting in this report and analysis of the performance of social gaming advertising campaigns – including both those on desktop and mobile – as compared to standard online and video advertising benchmarks.
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MediaBrix is proud to announce that it is working with Honda to create an immersive mobile social gaming advertising campaign as a part of the 2013 Honda Civic launch. The campaign will harness the power of interactive social gaming advertising as a way to appeal to the Honda Civic target audience, reaching them on Facebook, mobile and tablet games. Additionally, the campaign program will begin this Sunday, Feb. 10 in order to drive awareness among social gamers who love music and trivia.
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Last week, MediaBrix’s Ari Brandt shared his thoughts with Adotas on how social gaming will impact digital advertising in 2013. Not only is social gaming one of the most engaging and popular activities on cross-platform, it is also spreading like wildfire. Social gaming offers a captive audience, so it’s no surprise that it presents a powerful new marketing opportunity for brands.
What should marketers know to get into the game (pun intended)? Read Ari’s byline on social gaming trends to find out!
This week, MediaBrix is proud to announce to unveil the research section of its website. This new exciting website addition showcases real results, highlighting all that social gaming can offer brand marketers. Our campaigns routinely see:
- Video completion rates 82-86x the industry average
- 500% lift in aided and unaided ad awareness for leading brands compared to online norms
- Engagement rates starting at 22%—as much as 2000% higher than other forms of social advertising
Plus, we recently saw a 9x lift in purchase intent for a retailer during the all important holiday season. Learn more now!
Adotas has been publishing CEO’s 2013 predictions for the advertising industry. Included in the list are the predictions from Ari, Brandt, Co-founder and CEO, MediaBrix (and our fearless leader). Here are Ari’s predictions for the year:
“Facebook reports 250 million play social games on the platform each month. Similarly, according to eMarketer, smartphone owners spend almost 39% of their time gaming and tablet owners spend 67% of their time gaming. Social gaming will deliver a captive audience cross-platform, redefining what it means for marketers to do brand advertising in digital mediums.”
Long live social gaming! Read the full list of predictions here.
Did you hear the news today? MediaBrix announced the release of the first ever responsive design functionality in immersive ad units for social and mobile apps and games.
GamesBeat broke the news in an exclusive story. While a few game developers may have mastered this within their own games, until now, no company has delivered this to the industry at large. Leveraging HTML5 and CSS3 enhancements, this new functionality allows for full screen experiences with features such as video, social sharing and value exchange across all devices and platforms.
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Every once in a while a chart comes along that really blows our minds. Today, eMarketer published such a chart. According to eMarketer, games make up 43% of time spent on mobile apps worldwide, proving that people spend more time with games on mobile devices than any other app category. This is something we live and breathe here at MediaBrix: people love social and mobile games. And now we have more data to prove it!
A recent eMarketer article discusses how marketers must align their social advertising tactics with consumer preferences. And the research guru has research to prove exactly why. Referencing MediaBrix’s October Harris Interactive survey, eMarketer reveals that 57% of those who had seen a Sponsored Story thought it appeared as content in a misleading way, while 45% thought the same about Promoted Tweets. This data suggests that the majority of consumers find native ads misleading. Marketers using native ads should reconsider if they are using this format for brand building.
To learn more, read the full article here.