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Automation vs. Innovation: The Matchup That Shouldn’t Exist in Mobile Advertising

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Why Emotional Connections Matter for Digital Brand Marketers

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Changing the Channel: Why Programmatic Isn’t Ready to Deliver What Brand Marketers Want

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Can Programmatic Ad Buying Truly Deliver?

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Study: Most Brands Looking for Deeper Emotional Connections

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Why Digital Marketers Need Couples Therapy

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Successful Mobile Creative Shares Focus on Unification, Utility and Immediacy

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Down on Programmatic

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Marketers Seek Emotional Connections with Digital Branding

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New Survey Reveals 88% of Digital Marketers Would Increase Ad Spend for Digital Branding If They Could Make Emotional Connections With Users

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Front End Developer – Tech – New York

Front End Developer MediaBrix is looking for a bright and professional individual to join our application development team. Candidates must have both strong communication skills as well as solid, hands-on experience with the required technologies. The position will require regular…

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The Future of Mobile Game Advertising

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MediaBrix Now Natively Supports Intel’s Architecture Including Free-To-Play Games

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Arby’s and MediaBrix Social and Mobile Gaming Advertising Campaign Wins at the 12th Annual Horizon Interactive Awards

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Today’s Burning Question: Reaction to the MRC’s Ad Viewability Decision

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Brand Advertising Performance in Social and Mobile Games Spiked by 30% When Leveraging Emotional Targeting

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MediaBrix says in-game mobile reward ads get over 90 percent engagement rates

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MediaBrix Launches In-Game Ad SDK for Intel’s Latest Platform

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5 Keys to Capitalizing on the Mobile Gaming Phenomenon

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Mediabrix Delivers Emotional Targeting in Game Advertising SDK Optimized Intel r Architecture

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Will Acquisitions Cure Mobile Advertising?

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Brands Should Leverage Existing Mobile Games

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Mobile Games Poised to be Next Big Thing for Video Advertising?

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Social Media Marketing Comes of Age

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Female Game Players Are Stealing TV Advertising Budgets

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Why Gaming Offers a Huge Opportunity for Advertisers

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MediaBrix Touts Success of Breakthrough Moments in Mobile Games

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MediaBrix In-Game Ads Are Generating $200 CPMs — 180X More Than Traditional Ads

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Why the Smartphone is About to Beat the PS4 at Its Own Game

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Mobile Games Serve as Powerful Marketing Platforms

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MediaBrix Announces an Educational Session on In-Game Advertising at ad:tech New York

MediaBrix Announces an Educational Session on In-Game Advertising at ad:tech New York

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In-Game Brand Ads Leveraging Breakthrough Moments Generate Average eCPMs Almost 180 Times the Industry Standard for Developers

In-Game Brand Ads Leveraging Breakthrough Moments Generate Average eCPMs Almost 180 Times the Industry Standard for Developers

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Marketing Fall/Winter Intern

DEPARTMENT: Marketing LOCATION: Manhattan, NY MediaBrix is looking for a fun, energetic Fall intern with a “can do” attitude to help the marketing team strategize for Fortune 500 brands and the marketing communications team with public relations. This exciting position... More!

Arby’s Gaming Campaign Yields Triple-Digit Brand Awareness Lift

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Arby’s Scores With Social Media Games Initiative

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Ads vs. Content – What Consumers Don’t Know and What This Means for Brands

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MediaBrix Appoints New CFO as Growth Continues

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Sussman Named MediaBrix’s New CFO

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CFO Moves: MediaBrix, Directravel, Neebo

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TeamBrix Welcomes Our CFO!

We are excited to introduce the newest member of our family: Glen Sussman joins us as CFO, a new role at the always expanding MediaBrix! Glen’s rather impressive resume includes years of experience in both technology and venture capital. His…

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Get In The Game: Games Deliver ROI For Brand Advertising

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MediaBrix is at Inside Social Apps, SF!

This week, Ari will be at Inside Social Apps, SF (#isasf) for his panel, Going Social With Entertainment and Commerce Apps. It’ll be very interesting as Ari can provide a unique perspective by contributing with a monetization/gaming angle in a…

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Game of Phones: Ruling Brand Engagement In Social And Mobile Games

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MediaBrix Powers Frontline Plus In-Game Campaign On King.com Facebook Game Pet Rescue Saga

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Frontline Pixelates Fleas To Death On ‘Pet Rescue Saga’

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MediaBrix’ Ari Brandt on The Power of Social and Mobile Gaming

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MediaBrix Enables Targeted Advertising During Moments Of Positive And Negative Emotion In Social Games

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MediaBrix Shifts Focus To Breakthrough Moments During Facebook, Social, Mobile Games

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Platform Upgrade IDs Game Breakthroughs, Offers Rewards

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MediaBrix Capitalizes On 250 Million Casual Gamers With BTM Advertising

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MediaBrix Unveils Rewards Gaming Ad Format

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MediaBrix Gets Into The Real Rewards Sector, Launching Rewards

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MediaBrix Announces Focus on Breakthrough Moments

Today we announced our focus on breakthrough moments (BTMs) and unveiled our newest addition to the product suite, Rewards. It is an exciting time for the company and, safe to say, likely the biggest a-ha moment we’ve had at MediaBrix so…

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For Honda and Other Mobile Advertisers, It’s Game On

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Social and Gaming Ads Work Best

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Is ‘Native Advertising’ Here to Stay?

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Be The Brand ‘Hero’ Of Social, Mobile Games

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Social and Mobile Gaming Ads Offer 20 Percent Engagement Rates

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Social and Mobile Gaming Video Ads Seen Outperforming Other Digital Ad Types

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Report: Game ads outperforming standard units

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Social and Mobile Gaming Ads Outperform Standard Online Formats

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MediaBrix First to Unveil Social and Mobile Gaming Advertising Benchmarks

Today, we’re proud to unveil The MediaBrix Social and Mobile Gaming Report. Over the past six months MediaBrix has compiled benchmark data, resulting in this report and analysis of the performance of social gaming advertising campaigns – including both those…

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Is Valentines Day All About the Chocolate?

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Honda leverages mobile social game SongPop for integrated effort to drive awareness

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Honda Tunes In Grammys With Social Gaming Program

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2013 Honda Civic Social Gaming Campaign Driven By MediaBrix, SongPop, Facebook

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Honda Teams with MediaBrix for a Breakthrough Mobile Social Gaming Advertising

MediaBrix is proud to announce that it is working with Honda to create an immersive mobile social gaming advertising campaign as a part of the 2013 Honda Civic launch. The campaign will harness the power of interactive social gaming advertising…

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2013 Social Gaming Trends

Last week, MediaBrix’s Ari Brandt shared his thoughts with Adotas on how social gaming will impact digital advertising in 2013. Not only is social gaming one of the most engaging and popular activities on cross-platform, it is also spreading like…

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MediaBrix Delivers the Best Results in In-game and In-app Brand Advertising. Period.

This week, MediaBrix is proud to announce to unveil the research section of its website. This new exciting website addition showcases real results, highlighting all that social gaming can offer brand marketers. Our campaigns routinely see: Video completion rates  82-86x…

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MediaBrix’s Ari Brandt Predicts our Future

Adotas has been publishing CEO’s 2013 predictions for the advertising industry. Included in the list are the predictions from Ari, Brandt, Co-founder and CEO, MediaBrix (and our fearless leader). Here are Ari’s predictions for the year: “Facebook reports 250 million…

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MediaBrix’s Responsive Design Ensures In-Game Ads Will Always Look Right

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MediaBrix Offers Industry First Responsive Design Functionality for Immersive, Interactive Ad Units for Social and Mobile

Did you hear the news today? MediaBrix announced the release of the first ever responsive design functionality in immersive ad units for social and mobile apps and games. GamesBeat broke the news in an exclusive story. While a few game…

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Happy Holiday's from TeamBrix!

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Successful Social Sharing

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People Spend More Time Interacting with Mobile Games Than Other Apps

Every once in a while a chart comes along that really blows our minds. Today, eMarketer published such a chart. According to eMarketer, games make up 43% of time spent on mobile apps worldwide, proving that people spend more time…

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Social media campaigns must align with customer preferences, says eMarketer

A recent eMarketer article discusses how marketers must align their social advertising tactics with consumer preferences. And the research guru has research to prove exactly why. Referencing MediaBrix’s October Harris Interactive survey, eMarketer reveals that 57% of those who had…

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Social Media Marketing Can Get Out of Sync with Consumers

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Is Your Social Media Behavior Annoying?

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Happy Thanksgiving from MediaBrix!

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C.A.S.T.ing The Net For Native Ads

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MediaBrix Bolsters Regional U.S. Sales Teams

Today, MediaBrix is proud to announce the addition of strategic executives to its regional sales teams. Seth Bacharach joins MediaBrix as the senior director of East Coast sales; Allison Allen joins the company as the director of Midwest sales; Kristen…

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"Ads Disguised as Content Mislead, Annoy," Says eMarketer

Last week, we announced the results of a recent Harris Interactive study that surveyed consumers about their perceptions toward native advertising. We even blogged about it. Today, we’re happy to share that eMarketer published the study, including the above chart….

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Do People Hate Native Ads?

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Uh-Oh-Survey Says Most People Find Facebook And Twitter Ads Misleading

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Consumers Feel Misled By Promoted Tweets, FB Sponsored Ads and Sponsored Video

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Do Native Ads Work? Survey Asks Consumers What They Think of the Format

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Survey Reveals That Digital, Social and Mobile Advertising Appearing as Content Can Be Damaging to Brand Trust

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Survey Reveals "Native" Ads Can Be Damaging to Brand Trust

MediaBrix today announced survey results that reveal consumers’ perceptions toward ads that attempt to appear as part of the content in any medium (i.e. “native” advertising formats), including in print, on television and on digital, social and mobile platforms. The…

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Social Video Is the Next Wave in Digital Advertising

According to eMarketer, the power of social video represents an evolution in digital advertising. Marketers are starting to move past interruptive pre-roll ad models. They are also adopting longer opt-in videos with built-in sharing capabilities to facilitate cross-platform social sharing,…

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Smartphone users spent the most time per day playing games on their phone

According to eMarketer, smartphone users spent 25.8 minutes per day playing games on their phone. This proves something that the folks at MediaBrix have known for a long time: smartphoners spend far more time engaging with games than with any…

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Tablet market to reach 377 million units by 2016

According to Gigaom, tablets are the next big thing in mobile (duh, no surprise there) and are predicted to sell over 377 million units by 2016. Where users go, ad spending is sure to follow. Here’s an eMarketer chart that…

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MediaBrix Expands Executive Management to Support Triple-Digit Growth

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Why the Digital Advertising Industry Needs to Stop Complaining

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Join MediaBrix at GDC Austin – Booth # 801!

Who: Calling all game and app developers! What: The Game Developers Conference Online (GDC Online) is the premier professionals-only event for online, social and cloud gaming. MediaBrix will be there too! Join us at booth # 801. When: October 9-11, 2012…

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What ads work in mobile? Immersive, interactive units

Recently, Facebook’s head of advertising, Carolyn Everson, said, “We basically as an industry took the desktop model and placed it on top of mobile.” Today’s Wall Street Journal offers some of the ingredients that may very well lead any brand…

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Join MediaBrix at Business Insider's Social Media ROI Event!

Who: Industry thought leaders, top brands and social mavens will all attend Business Insider’s Social Media ROI event tomorrow to discuss the role of social media in digital marketing. MediaBrix will be there too! We hope you will join us….

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Lexus Selects MediaBrix for Draw Something In-App Ad Campaign

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Lexus Pushes ES Through MediaBrix Mobile Gaming App Integration

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Lexus Goes Mobile With ‘Draw Something’ Auto Brand Looks to Zynga Game to Tap Young Audience

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Lexus and MediaBrix Announce an Industry First Mobile Social Ad Campaign

Today, all Draw Something fans and artists can take part of the launch of the 2013 Lexus ES and the first-ever ES hybrid by creating a Lexus ES specific portrait. For this stunning campaign, MediaBrix, Lexus and Zynga are partnering…

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Digiday Sammy Awards Finalists: MediaBrix, Starcom and Samsung

MediaBrix is thrilled to have been nominated as a finalist for the Digiday Sammy Awards for Best Branded Social Game. For this campaign, MediaBrix partnered with Starcom to help Samsung demonstrate the unique features of its Galaxy Note and to…

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Welcome to the MediaBrix Blog!

Hello everyone. I know, I know, another blog. Seriously? That’s fair, but we’re a transparent company that likes to encourage a two-way dialogue with brand marketers, app developers and consumers. And our industry too. The purpose of this blog is…

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King.com’s Witches Brew Social Game For T-Mobile

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T-Mobile Chooses King.com and MediaBrix for a Branded Facebook Social Game Advertising Campaign

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5 Things Brands Should Consider When Running Mobile Video Ads

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In-App Ads: How to Get 20% Engagement and 2000% Higher Click-Through

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Survey Reveals Inadequacies in Monetizing Facebook Apps and Mobile Apps

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MediaBrix: Facebook and Mobile Users Prefer Integrated, Interactive Ads

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App Users Say, Give Us Better, More Interactive Ads

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Mobile, Facebook App Users Prefer Ad-Supported Versus Paid Standard Banners Fall Flat

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MediaBrix’s Ari Brandt on the Need for Interactivity and Integration in Social Media Ads

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Study: Facebook App Users Aren’t Anti-Advertising, But Banner Ads Won’t Cut It

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The Viewable Impression Sea Change

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MediaBrix Strengthens Sales and Marketing Leadership to Support Growth

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7 Reasons Why Social Gaming Should Be In Your Media Plan

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MediaBrix Launches First, End-to-End Social Advertising Platform

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MediaBrix Powers Honda Social Gaming Campaign

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MediaBrix Adds Manny Berrios as CTO and Sandro Camarao as VP of Product Management

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Ari Brandt’s MediaBrix Creates Engagement in Social Gaming

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10 Tech Startups That Wowed Us

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MediaBrix Bolsters Sales Management Team

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Art Santos Joins MediaBrix as Vice President of Business Development

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MediaBrix Names IDG’s Bob Carrigan to Board of Directors

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MediaBrix Names Todd Bowman CRO

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MediaBrix Closes $4 Million B Round

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Smartclip Rebrands As ‘MediaBrix’, Hires Digital Vet Ari Brandt As CEO

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Smartclip Now MediaBrix, With Ari Brandt As CEO

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Mediabrix Hires Ari Brandt as CEO

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