MediaBrix partnered with world renowned scientist: Dr. Thomas Ramsoy of Neurons Inc and Neuromarketing expert Diana Lucaci of True Impact to conduct a first to market primary research that quantifies how two popular mobile video ad solutions affect key branding metrics, drive user receptivity, human attention and action beyond the ad introduction.

  • How is branding value amplified or compromised using different mobile video ad formats?
  • How does engagement and action, degrees of ad annoyance, and motivation change when compared to different ad delivery methods?
  • Is there a “Race to X” phenomena happening within certain ad formats?

Download a sneak peek into the research here, or for access to the full report please click here

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Download the Brand Receptivity Lab infographic. Download