Today we announced our focus on breakthrough moments (BTMs) and unveiled our newest addition to the product suite, Rewards. It is an exciting time for the company and, safe to say, likely the biggest a-ha moment we’ve had at MediaBrix so far. As the story for realizing the philosophy of breakthrough moments goes, while Ari was Read more »
Today, we’re proud to unveil The MediaBrix Social and Mobile Gaming Report. Over the past six months MediaBrix has compiled benchmark data, resulting in this report and analysis of the performance of social gaming advertising campaigns – including both those on desktop and mobile – as compared to standard online and video advertising benchmarks.
MediaBrix is proud to announce that it is working with Honda to create an immersive mobile social gaming advertising campaign as a part of the 2013 Honda Civic launch. The campaign will harness the power of interactive social gaming advertising as a way to appeal to the Honda Civic target audience, reaching them on Facebook, Read more »
Last week, MediaBrix’s Ari Brandt shared his thoughts with Adotas on how social gaming will impact digital advertising in 2013. Not only is social gaming one of the most engaging and popular activities on cross-platform, it is also spreading like wildfire. Social gaming offers a captive audience, so it’s no surprise that it presents a Read more »
Adotas has been publishing CEO’s 2013 predictions for the advertising industry. Included in the list are the predictions from Ari, Brandt, Co-founder and CEO, MediaBrix (and our fearless leader). Here are Ari’s predictions for the year: “Facebook reports 250 million play social games on the platform each month. Similarly, according to eMarketer, smartphone owners spend Read more »
Did you hear the news today? MediaBrix announced the release of the first ever responsive design functionality in immersive ad units for social and mobile apps and games. GamesBeat broke the news in an exclusive story. While a few game developers may have mastered this within their own games, until now, no company has delivered Read more »
A recent eMarketer article discusses how marketers must align their social advertising tactics with consumer preferences. And the research guru has research to prove exactly why. Referencing MediaBrix’s October Harris Interactive survey, eMarketer reveals that 57% of those who had seen a Sponsored Story thought it appeared as content in a misleading way, while 45% Read more »
Last week, we announced the results of a recent Harris Interactive study that surveyed consumers about their perceptions toward native advertising. We even blogged about it. Today, we’re happy to share that eMarketer published the study, including the above chart. Read more about MediaBrix’s study here.
MediaBrix today announced survey results that reveal consumers’ perceptions toward ads that attempt to appear as part of the content in any medium (i.e. “native” advertising formats), including in print, on television and on digital, social and mobile platforms. The company commissioned Harris Interactive to conduct the survey online among 2,516 adults in the U.S. Read more »