Category Archive for "Research"

MediaBrix First to Unveil Social and Mobile Gaming Advertising Benchmarks

Today, we’re proud to unveil The MediaBrix Social and Mobile Gaming Report. Over the past six months MediaBrix has compiled benchmark data, resulting in this report and analysis of the performance of social gaming advertising campaigns – including both those…

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MediaBrix Delivers the Best Results in In-game and In-app Brand Advertising. Period.

This week, MediaBrix is proud to announce to unveil the research section of its website. This new exciting website addition showcases real results, highlighting all that social gaming can offer brand marketers. Our campaigns routinely see: Video completion rates  82-86x…

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People Spend More Time Interacting with Mobile Games Than Other Apps

Every once in a while a chart comes along that really blows our minds. Today, eMarketer published such a chart. According to eMarketer, games make up 43% of time spent on mobile apps worldwide, proving that people spend more time…

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Social media campaigns must align with customer preferences, says eMarketer

A recent eMarketer article discusses how marketers must align their social advertising tactics with consumer preferences. And the research guru has research to prove exactly why. Referencing MediaBrix’s October Harris Interactive survey, eMarketer reveals that 57% of those who had…

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"Ads Disguised as Content Mislead, Annoy," Says eMarketer

Last week, we announced the results of a recent Harris Interactive study that surveyed consumers about their perceptions toward native advertising. We even blogged about it. Today, we’re happy to share that eMarketer published the study, including the above chart….

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Survey Reveals "Native" Ads Can Be Damaging to Brand Trust

MediaBrix today announced survey results that reveal consumers’ perceptions toward ads that attempt to appear as part of the content in any medium (i.e. “native” advertising formats), including in print, on television and on digital, social and mobile platforms. The…

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Social Video Is the Next Wave in Digital Advertising

According to eMarketer, the power of social video represents an evolution in digital advertising. Marketers are starting to move past interruptive pre-roll ad models. They are also adopting longer opt-in videos with built-in sharing capabilities to facilitate cross-platform social sharing,…

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Smartphone users spent the most time per day playing games on their phone

According to eMarketer, smartphone users spent 25.8 minutes per day playing games on their phone. This proves something that the folks at MediaBrix have known for a long time: smartphoners spend far more time engaging with games than with any…

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