Today, we’re proud to unveil The MediaBrix Social and Mobile Gaming Report. Over the past six months MediaBrix has compiled benchmark data, resulting in this report and analysis of the performance of social gaming advertising campaigns – including both those on desktop and mobile – as compared to standard online and video advertising benchmarks.
This week, MediaBrix is proud to announce to unveil the research section of its website. This new exciting website addition showcases real results, highlighting all that social gaming can offer brand marketers. Our campaigns routinely see: Video completion rates 82-86x the industry average 500% lift in aided and unaided ad awareness for leading brands compared Read more »
Every once in a while a chart comes along that really blows our minds. Today, eMarketer published such a chart. According to eMarketer, games make up 43% of time spent on mobile apps worldwide, proving that people spend more time with games on mobile devices than any other app category. This is something we live Read more »
A recent eMarketer article discusses how marketers must align their social advertising tactics with consumer preferences. And the research guru has research to prove exactly why. Referencing MediaBrix’s October Harris Interactive survey, eMarketer reveals that 57% of those who had seen a Sponsored Story thought it appeared as content in a misleading way, while 45% Read more »
Last week, we announced the results of a recent Harris Interactive study that surveyed consumers about their perceptions toward native advertising. We even blogged about it. Today, we’re happy to share that eMarketer published the study, including the above chart. Read more about MediaBrix’s study here.
MediaBrix today announced survey results that reveal consumers’ perceptions toward ads that attempt to appear as part of the content in any medium (i.e. “native” advertising formats), including in print, on television and on digital, social and mobile platforms. The company commissioned Harris Interactive to conduct the survey online among 2,516 adults in the U.S. Read more »
According to eMarketer, the power of social video represents an evolution in digital advertising. Marketers are starting to move past interruptive pre-roll ad models. They are also adopting longer opt-in videos with built-in sharing capabilities to facilitate cross-platform social sharing, drive earned media and raise the potential for viral success. See the eMarketer chart above Read more »
According to eMarketer, smartphone users spent 25.8 minutes per day playing games on their phone. This proves something that the folks at MediaBrix have known for a long time: smartphoners spend far more time engaging with games than with any other type of app. What’s more, time spent with games has remained consistent for the Read more »