Category Archive for "social advertising"

MediaBrix Announces Focus on Breakthrough Moments

Today we announced our focus on breakthrough moments (BTMs) and unveiled our newest addition to the product suite, Rewards. It is an exciting time for the company and, safe to say, likely the biggest a-ha moment we’ve had at MediaBrix so…

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MediaBrix First to Unveil Social and Mobile Gaming Advertising Benchmarks

Today, we’re proud to unveil The MediaBrix Social and Mobile Gaming Report. Over the past six months MediaBrix has compiled benchmark data, resulting in this report and analysis of the performance of social gaming advertising campaigns – including both those…

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2013 Social Gaming Trends

Last week, MediaBrix’s Ari Brandt shared his thoughts with Adotas on how social gaming will impact digital advertising in 2013. Not only is social gaming one of the most engaging and popular activities on cross-platform, it is also spreading like…

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MediaBrix’s Ari Brandt Predicts our Future

Adotas has been publishing CEO’s 2013 predictions for the advertising industry. Included in the list are the predictions from Ari, Brandt, Co-founder and CEO, MediaBrix (and our fearless leader). Here are Ari’s predictions for the year: “Facebook reports 250 million…

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MediaBrix Offers Industry First Responsive Design Functionality for Immersive, Interactive Ad Units for Social and Mobile

Did you hear the news today? MediaBrix announced the release of the first ever responsive design functionality in immersive ad units for social and mobile apps and games. GamesBeat broke the news in an exclusive story. While a few game…

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Social media campaigns must align with customer preferences, says eMarketer

A recent eMarketer article discusses how marketers must align their social advertising tactics with consumer preferences. And the research guru has research to prove exactly why. Referencing MediaBrix’s October Harris Interactive survey, eMarketer reveals that 57% of those who had…

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"Ads Disguised as Content Mislead, Annoy," Says eMarketer

Last week, we announced the results of a recent Harris Interactive study that surveyed consumers about their perceptions toward native advertising. We even blogged about it. Today, we’re happy to share that eMarketer published the study, including the above chart….

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