Today, we’re proud to unveil The MediaBrix Social and Mobile Gaming Report. Over the past six months MediaBrix has compiled benchmark data, resulting in this report and analysis of the performance of social gaming advertising campaigns – including both those on desktop and mobile – as compared to standard online and video advertising benchmarks.
Last week, MediaBrix’s Ari Brandt shared his thoughts with Adotas on how social gaming will impact digital advertising in 2013. Not only is social gaming one of the most engaging and popular activities on cross-platform, it is also spreading like wildfire. Social gaming offers a captive audience, so it’s no surprise that it presents a Read more »
Last week, we announced the results of a recent Harris Interactive study that surveyed consumers about their perceptions toward native advertising. We even blogged about it. Today, we’re happy to share that eMarketer published the study, including the above chart. Read more about MediaBrix’s study here.