Today, we’re proud to unveil The MediaBrix Social and Mobile Gaming Report. Over the past six months MediaBrix has compiled benchmark data, resulting in this report and analysis of the performance of social gaming advertising campaigns – including both those on desktop and mobile – as compared to standard online and video advertising benchmarks.
MediaBrix is proud to announce that it is working with Honda to create an immersive mobile social gaming advertising campaign as a part of the 2013 Honda Civic launch. The campaign will harness the power of interactive social gaming advertising as a way to appeal to the Honda Civic target audience, reaching them on Facebook, Read more »
Did you hear the news today? MediaBrix announced the release of the first ever responsive design functionality in immersive ad units for social and mobile apps and games. GamesBeat broke the news in an exclusive story. While a few game developers may have mastered this within their own games, until now, no company has delivered Read more »
According to eMarketer, the power of social video represents an evolution in digital advertising. Marketers are starting to move past interruptive pre-roll ad models. They are also adopting longer opt-in videos with built-in sharing capabilities to facilitate cross-platform social sharing, drive earned media and raise the potential for viral success. See the eMarketer chart above Read more »
Today, all Draw Something fans and artists can take part of the launch of the 2013 Lexus ES and the first-ever ES hybrid by creating a Lexus ES specific portrait. For this stunning campaign, MediaBrix, Lexus and Zynga are partnering to bring a custom word pack and color palette, taken from the 33 stunning color Read more »