Today, we’re proud to unveil The MediaBrix Social and Mobile Gaming Report. Over the past six months MediaBrix has compiled benchmark data, resulting in this report and analysis of the performance of social gaming advertising campaigns – including both those on desktop and mobile – as compared to standard online and video advertising benchmarks.
MediaBrix is proud to announce that it is working with Honda to create an immersive mobile social gaming advertising campaign as a part of the 2013 Honda Civic launch. The campaign will harness the power of interactive social gaming advertising as a way to appeal to the Honda Civic target audience, reaching them on Facebook, Read more »
Last week, MediaBrix’s Ari Brandt shared his thoughts with Adotas on how social gaming will impact digital advertising in 2013. Not only is social gaming one of the most engaging and popular activities on cross-platform, it is also spreading like wildfire. Social gaming offers a captive audience, so it’s no surprise that it presents a Read more »
Did you hear the news today? MediaBrix announced the release of the first ever responsive design functionality in immersive ad units for social and mobile apps and games. GamesBeat broke the news in an exclusive story. While a few game developers may have mastered this within their own games, until now, no company has delivered Read more »
According to eMarketer, smartphone users spent 25.8 minutes per day playing games on their phone. This proves something that the folks at MediaBrix have known for a long time: smartphoners spend far more time engaging with games than with any other type of app. What’s more, time spent with games has remained consistent for the Read more »
According to Gigaom, tablets are the next big thing in mobile (duh, no surprise there) and are predicted to sell over 377 million units by 2016. Where users go, ad spending is sure to follow. Here’s an eMarketer chart that will help marketers get a sense of who they’ll be reaching in the US when Read more »