Targeting the Emotion behind Advertising.

Meet Reflex

Reflex, MediaBrix’s proprietary end-to-end technology platform, powers our emotional targeting algorithm. After serving, analyzing, and optimizing billions of impressions layered with proprietary neurological research from our Labs, our Breakthrough Moments® power the most intelligent, dynamic, and real-time ad delivery system on the market.


  • Emotional
  • Intent/Interest
  • Geo
  • Demo
  • COPPA Compliant
  • Carrier
  • ISP
  • OS
  • Model/Device Manufacturer
  • Device Language
  • Retargeting
  • Browser Language



  • Viewability
  • Time Spent Rates
  • Full Campaign Analytics
  • Quartile Analysis
  • Social Media Share Rates
  • Video Completion Rates
  • Click Coupon Rates
  • Click Interaction Rates
  • Engagement Rates