MediaBrix utilizes ad delivery technology provided to us by Google, publicly known as “DoubleClick Dart”. The Google ad technology is utilized to deliver targeted advertisements on behalf of Mediabrix and utilizes cookies to personalize the ads. If you’d like to opt-out from having MediaBrix collect your Non-PII through the Google ad technology (defined below) in connection with tailoring ads on our network of web sites and applications, please click here. When you opt out, we will place an opt-out cookie on your computer. The opt-out cookie tells us not to collect your Non-PII to tailor online advertisement campaigns.
MediaBrix also uses non-sensitive data segments (ie, Age Range, Gender, Interest, etc) to target relevant advertisements.
MediaBrix may collect Non-PII while you are visiting a MediaBrix web site or when we serve advertisements on our network of web sites and applications. This anonymous data includes, but not limited to, information such as your IP address, web pages which have been viewed by you, date and time, domain type, and your responses to an advertisement delivered by us or a third party advertising technology vendor. This type of information may be collected using different types of technologies, such as cookies and pixels. This information is not combined with PII. You may elect not to allow us to use non-PII by following the Opt-Out procedures set forth below.
PII is information that identifies you or can be used to identify, contact, or locate you, such as your name, address, email address, and telephone number. We do not ask for PII other than as outlined below for business purposes. We don’t collect PII via our corporate Web site, www.MediaBrix.com unless you choose to provide it to us – for example, by sending us your PII in an email.
Some of the MediaBrix partner websites may ask people to register and provide PII. None of this PII is combined with non-PII and/or used by MediaBrix for our anonymous ad serving. MediaBrix is committed to making sure that our partners provide notice and choice to all consumers.
MediaBrix may use your non-PII to better target advertisements and other content to individuals in an effort to create a more relevant experience for each person. The non-PII is also used to predict responses to advertisements, to help determine which ads perform best and which content is most appropriate for different individuals, and to provide aggregate reporting to advertisers and clients.
This information may also be combined with information from other sources, and shared with our affiliates and partners for similar use.
We may retain such information for up to two years. Aggregate reports generated from such information may be kept longer.
We may share this information with third parties who provide administrative services (and they are required to maintain the confidentiality of the information), as well as pursuant to a court order or to law enforcement or government officials as we deem necessary or appropriate.
If you’d like to opt-out from having MediaBrix collect your Non-PII in connection with serving ads on our network of web sites, please click here. When you opt out, we will place an opt-out cookie on your computer. The opt-out cookie tells us not to collect your Non-PII to tailor online advertisement campaigns. Please note that if you change your computer, change your Internet browser (e.g. from Internet Explorer to Firefox), or delete all your cookies, you will need to renew your opt-out.
If you would like to opt-out of audience-targeted advertising that uses non-sensitive data segments, please click here.
MediaBrix does not knowingly collect PII from children under the age of 13 via any of our network of websites. If you are under 13, please do not give us any PII. We encourage parents and legal guardians to monitor their children’s Internet usage and to instruct their children to never provide PII on any website without parental permission. If you have reason to believe that a child under the age of 13 has provided PII to MediaBrix, please contact us, and we will endeavor to delete that information from our databases.
We have reasonable security measures in place intended to protect against the loss, misuse or alteration of any personal information collected. This includes, but is not limited to the use of firewalls and encryption. However, we are unable to guarantee that the security measures we take will not be penetrated or compromised or that your information will remain secure under all circumstances.
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