Social Gaming Reports

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The MediaBrix Social and Mobile Gaming Reports

The MediaBrix Social and Mobile Gaming Reports highlight recent trends in social and mobile gaming, focusing primarily on benchmarks, key benefits, best practices and industry trends. Report findings are based on MediaBrix’s platform and campaign data.

The MediaBrix Social and Mobile Gaming Report, Second Half of the Year, 2013

Cross-platform social games present a wide range of opportunities for brand marketers, as well as a F2P monetization solution for developers. In this biannual report, MediaBrix, the leading advertising and services platform for social and mobile games, has compiled performance data on social and mobile gaming campaigns. This includes: CTR, engagement rates, completion rates and reward redemption rates. Also, the report shows how cross-platform social gaming advertising outperforms other digital advertising formats.​

The MediaBrix Social and Mobile Gaming Report, First Half of the Year, 2013

Social and mobile games present a wide range of opportunities for marketers to integrate their brands. The most successful brands are tapping into their consumers’ favorite games, engaging them with interactivity at a time when they are most receptive to advertising. MediaBrix, the leading advertising and services platform for social and mobile games, has compiled performance data on social and mobile gaming campaigns. In this report, social and mobile gaming ad performance metrics including CTR, engagement rates, completion rates, share rates, and brand lift are examined and compared to leading digital advertising formats.

The MediaBrix Social and Mobile Gaming Report, Second Half of the Year, 2012

This report takes a closer look into social and mobile gaming advertising benchmarks for the second half of 2012 and compares them to digital advertising benchmarks supplied by eMarketer. Additionally, this report features social and mobile advertising gaming benefits and best practices for brand marketers.

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