Social Video Is the Next Wave in Digital Advertising

October 30, 2012
Tiffany Sumner

According to eMarketer, the power of social video represents an evolution in digital advertising. Marketers are starting to move past interruptive pre-roll ad models. They are also adopting longer opt-in videos with built-in sharing capabilities to facilitate cross-platform social sharing, drive earned media and raise the potential for viral success. See the eMarketer chart above to view the lift in social video ad impressions. Contact us at to learn about our social video advertising products for brand marketers.