Tablet market to reach 377 million units by 2016

October 23, 2012
Tiffany Sumner

According to Gigaom, tablets are the next big thing in mobile (duh, no surprise there) and are predicted to sell over 377 million units by 2016.

Where users go, ad spending is sure to follow. Here’s an eMarketer chart that will help marketers get a sense of who they’ll be reaching in the US when they include tablets to their digital campaigns (hint: educated and affluent people), as well as how the tablet demographic has evolved over the past two years.